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Description:
We are actively seeking a Search Engine Optimization expert, who also have experience in Google Search Appliance (GSA) to work onsite in Washington DC.
This SEO Consultant will assist our client to optimize various components of their existing dot com search functionality to obtain more relevant results. The consultant will gather and analyze requirements from business owners, drive solution strategy/plan, document best practices, as well implement the necessary solutions within company's Google Search Appliance (GSA). This hands-on search engine optimizer will handle all the SEO strategies in addition to site architecture, keyword generation, XML sitemap submissions, search friendly content; link building strategies, and metrics-driven SEO. Among other things, this may include reconfiguring Collections, keywords, and style sheet transformations. Assist with long-term search, personalization and strategy.
Key skills required: Google Search Appliance(GSA), Search Engine Optimization (SEO), Content Management Systems(CMS) Main requirements includes - Few years of experience with SEO implementation experience, with at least one year experience with Google Search Appliance (GSA) implementations
- Localization experience preferred
- HTML, CSS, XML, XSLT
- Experience implementing search within Content Management Systems (CMS),
- Expert level knowledge of search and information retrieval techniques and technologies
- Expert level knowledge of technical capabilities of search and personalization products other than GSA and experience evaluating vendors.
- Specifically with products that can return personalized search results in flexible formats based on both location within the site (related results) and individual user behaviors, segments, and preferences.
- Expert level knowledge of search engine algorithms including indexing, ranking criteria and technical considerations
- Expert level documentation skills regarding GSA best practices and ability to tailor best practices to specific environment
- Knowledge of Search Engine Optimization (SEO) methods and best practices
- Proficient with all aspects of Web development, especially with GSA XSLT's.
- Strong analytical skills, including the ability to interpret business owner needs and translate them into technical requirements and solution strategy/plan, including CMS components.
- Strong ability to understand and represent technical capabilities of GSA and CMS.
- Strong understanding of Web Analytics and ability to collaborate with analytics team to drive metrics improvement.
- Excellent communications and interpersonal skills and ability to interact with stake holders.
- Must be comfortable working independently as well as in a team environment.
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